Casinos Must Have Strong Internal Culture to Implement Organizational Improvement, Says Robinson & Associates, Inc.
Boise, ID (PRWEB) April 17, 2008 -- Casinos Must Have Strong Internal Culture to Implement Organizational Improvement, Says Robinson & Associates, Inc.
A strong internal culture is critical to successfully implementing organizational improvement at casinos, says Annapolis, Maryland-based Robinson and Associates, Inc., (http://www.advocatedevelopmentsystem.com).
"Casinos that create and nurture a culture of excellence and performance will prosper in the competitive gaming market as they roll out organizational improvements for success," says Jennifer Privitera, manager of client service for Annapolis, Maryland-based Robinson & Associates, Inc.
Privitera offers the following five tips about internal culture and organizational change.
Tip No. 1. A positive culture and a good bottom line go hand in hand, Privitera says. "An organization's culture will define what organizational improvement means to each casino," Privitera says. "The culture will also determine the effectiveness and sustainability of improvement."
Tip No. 2. Casino executives must lead by example as employees come to understand the culture, Privitera says. "Casino leadership must first understand the culture and then communicate and model it for all employees," Privitera explains. "In 'Creating A Positive Culture,' Phyllis Hartman and John Hayden wrote that 'the role of the leaders in establishing and maintaining the culture is vital.' They say that there must be recognition and belief in the mission and vision by the top leaders, or the culture will not be positive or successful."
Tip No. 3. Casinos can build and maintain a positive culture in many ways, Privitera says. "Peter Fornal wrote in 'Developing and Sustaining A High Performance Organizational Culture' that a casino must define roles, responsibilities and accountabilities, as well as tie them to the critical success factors of the casino," Privitera notes. "Employees must understand the importance of their role within the casino structure.
"Consistent feedback and communication between employees and management is critical. Ongoing training and support is another factor related to the creation of a valuable culture, as well as the implementation of sustainable reward and recognition systems."
Tip No. 4. Strong teamwork also is important to an internal culture, Privitera says. "John Ballantine wrote in 'Firms That Invest in Employees Will Come Out on Top' that another step in developing a strong culture is 'building small, empowered teams and enabling your employees to create their own culture' in conjunction with the casino's culture," Privitera says.
Tip No. 5. A strong culture creates a strong staff, Privitera says. "J. Yin-Sub Lin and F. Comrarie wrote about this in 'Transformational Leadership, Organizational Culture and Organizational Effectiveness in Sports Organizations,'" Privitera says. "They wrote that 'positive organizational cultures have been linked to increased staff alignment, resulting in enhanced organizational effectiveness, heightened consensus regarding strategic direction, increased employee productivity and advanced levels of employee commitment ...Only when a critical mass of their employees has taken critical ownership and responsibility for the changes can an organization assure a competitive advantage in today's challenging marketplace.'"
Robinson & Associates has published a white paper that helps casinos understand what is involved in rolling out organizational improvements that can result in greater success in the future. Those interested in obtaining a copy of the white paper should call 480-991-6420.
Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry. It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates. The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.
Robinson & Associates may be reached by calling 480-991-6420 or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.
Media Contact:
Tom Ellis
Ellis Communications, Inc.
tellis(at)casinocustomerservice.com
417-881-5635
http://www.advocatedevelopmentsystem.com
http://www.casinocustomerservice.com
###
This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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